The new tenants wished for a radical communication concept for their café. In order to convey the range of services PEACH suggested a visually memorable and radical communication. We created brand based on strong visuals and typography based on a simply constructed logo. Above all the main purpose was to give Café Heuer an independent, individual character and convey the fun aspect of the location that even acted as a counterpoint to the owner’s corporate language—the Kunsthalle Wien.  The project remained a pitch.